protein sources beyond meat: a local guide

Tel Aviv residents are increasingly seeking alternative protein sources, with a significant 25% rise in vegan and vegetarian diets in the city over the past two years, according to a survey by the Tel Aviv Municipality.

This shift towards plant-based diets is driven by growing concerns about health, environmental sustainability, and animal welfare. As the world grapples with the challenges of climate change, food security, and public health, the demand for sustainable and healthy protein sources is on the rise. Tel Aviv, known for its vibrant food scene and active wellness culture, is at the forefront of this trend, with many restaurants, cafes, and food shops offering innovative plant-based protein options.

In Tel Aviv, residents can find a wide range of plant-based protein sources at local markets, such as the Carmel Market on Allenby Street, and health food stores like Nature's Choice on Ibn Gabirol Street. The city is also home to several organisations promoting sustainable and healthy eating, including the Tel Aviv Vegan Association and the Israeli Ministry of Health's 'Healthy Nutrition' program. For example, the Tel Aviv Vegan Association offers cooking workshops and nutritional guidance at the community center on Frishman Street, while the 'Healthy Nutrition' program provides educational resources and support for schools and community groups across the city.

Plant-based protein options in Tel Aviv

According to data from the Israeli Ministry of Agriculture, the demand for plant-based protein sources has led to a significant increase in the production and importation of alternatives like tofu, tempeh, and seitan. In 2025, Israel imported over 1,200 tons of tofu, with a significant portion being distributed to restaurants and shops in Tel Aviv. The average price of a tofu dish in a Tel Aviv restaurant is around 50-60 shekels, making it an affordable and accessible option for consumers. Additionally, a study by the University of Tel Aviv found that 70% of participants who adopted a plant-based diet reported improved overall health and wellbeing.

For those looking to incorporate more plant-based protein into their diets, there are many practical and delicious options available in Tel Aviv. The city's many health food stores and markets offer a wide range of products, from chickpea and black bean-based protein powders to ready-to-eat meals like lentil and mushroom burgers. Residents can also explore the city's vibrant street food scene, with many vendors offering plant-based protein-rich dishes like falafel and shawarma. By making a few simple changes to their diets and lifestyles, Tel Aviv residents can contribute to a more sustainable and healthy food system, while also improving their own wellbeing.