Tel Aviv Market Update: Days on Market Trends and Vendor Discounting

Tel Aviv's real estate market is seeing a significant shift in days on market trends, with properties in the city centre taking an average of 120 days to sell, up from 90 days in 2025.

This matters now because the current market conditions are forcing vendors to reassess their pricing strategies and consider discounting their properties in order to attract buyers. With the summer heatwave cancelling outdoor events and activities, potential buyers are having more time to browse properties and are becoming increasingly discerning. As a result, vendors who are unwilling to negotiate on price are finding their properties lingering on the market for longer.

In neighbourhoods such as Neve Tzedek and Jaffa, properties are still in high demand, but vendors are having to be more realistic about their pricing. According to data from the Tel Aviv Municipality, the average price per square meter in Neve Tzedek is currently around 55,000 ILS, while in Jaffa it's around 45,000 ILS. Organisations such as the Israel Real Estate Association and the Tel Aviv Chamber of Commerce are working to provide vendors with guidance and support to help them navigate the changing market.

Market Data and Trends

A review of recent sales data reveals that properties in the Ramat Gan and Givatayim areas are selling for an average of 3.5 million ILS, with some properties in the more affluent areas of Herzliya Pituach and Kfar Shmaryahu selling for upwards of 6 million ILS. As of June 2026, the Tel Aviv real estate market has seen a 5% increase in properties being sold at a discount, with the average discount being around 10% of the original asking price. This shift in market trends is likely to continue, with many experts predicting that the market will remain slow throughout the summer months.

For vendors looking to sell their properties quickly, the key is to be realistic about pricing and to be open to negotiations. Properties that are priced correctly and are in good condition are still selling relatively quickly, with some properties in the city centre selling within 60 days of being listed. As the market continues to evolve, it's likely that we'll see more vendors turning to programs such as the Tel Aviv Municipality's 'Vendor Assistance Program' which provides support and guidance to vendors looking to sell their properties.