Givat HaTmarim: The Overlooked Tel Aviv Suburb on the Verge of a Rezoning Boom

City officials at Tel Aviv’s Department for Urban Renewal have confirmed that a long-delayed rezoning plan for Givat HaTmarim is set to be tabled at the August 3 municipal planning committee meeting, positioning the once quiet suburb for a wave of new investment and development. The move could unlock hundreds of new housing units and change the face of this overlooked pocket on the city's eastern edge.

The timing is critical. Tel Aviv’s property market continues to accelerate, and developers are desperate for fresh opportunities amid record demand and scarce supply. Land prices in central Tel Aviv broke the NIS 70,000 per square meter mark in Q1 2026, according to the Israel Builders Association. This has made peripheral neighbourhoods like Givat HaTmarim suddenly appealing for young buyers and investors alike. The anticipated rezoning would shift the area from low-rise residential to mixed-use, facilitating new housing, retail and even small tech hubs—exactly the formula that has revitalised nearby Yad Eliyahu in recent years.

Local Landmarks and New Attention

Givat HaTmarim sits in the wedge bordered by Derekh HaShalom, HaRakevet Road, and the industrial zone along Bialik Street. Known mostly for its aging three-story walk-ups and the modest HaTmarim Park, the suburb has rarely appeared on brokers’ hotlists. That’s changing. Kfar Maccabiah, just across the Ayalon Highway, has seen median prices rise 14% since 2024 as new developments went up. Givat HaTmarim’s underutilized plots and the proximity to Tel Aviv’s Savidor Merkaz train station—just a 15-minute walk—are the main draws now cited by developers like Kadima Group and Retam Holdings, both of which have quietly begun buying land options in recent months.

The local council’s plan, leaked to The Daily Tel Aviv, includes incentives for affordable housing and green space upgrades. One proposal earmarks half the lots along HaRimon Street for mixed-use projects, with ground-floor commercial zones and 6-8 storey residential blocks above.

By The Numbers

Right now, Givat HaTmarim remains affordable by Tel Aviv standards. According to figures from Madlan (the Israeli real estate listings platform), the average asking price for an old 75sqm apartment is just NIS 2.35 million, compared to NIS 3.8 million in HaTikva or a staggering NIS 5.6 million in North Tel Aviv. Local agents say there’s already been a 22% increase in online search traffic for the neighbourhood since May, ahead of the formal rezoning announcement.

City Hall is betting that the new plan will add as many as 900 new apartments by 2029, aimed primarily at young professionals, couples, and those currently priced out of central areas. If that happens, the days of overlooked Givat HaTmarim could soon be numbered.

What’s Next for Investors and Residents?

With the municipal planning committee’s meeting less than a month away, both residents and prospective buyers are hustling to understand their options. Analysts from Yozma Real Estate warn that prices may jump quickly once the rezoning is approved. Investors looking for affordable long-term holds may want to move before the official green light—while existing homeowners are being urged by the Givat HaTmarim Neighborhood Association to follow the rezoning process closely and consider how higher density may affect their block. The city has promised public information sessions at the local Matnas (community centre) on HaDekel Street starting July 15. For Tel Aviv’s restless property market, all eyes will be on Givat HaTmarim this summer.